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Is your website working for you?

Answer 25 quick questions about speed, search, trust, accessibility and security. You will get a score out of 100 and a prioritised list of what to fix first.

Free toolAbout 3 minutesNo sign-up, answers stay in your browser
0 of 25 answered

Speed & mobile

Most visitors arrive on a phone, and slow or awkward sites lose them quickly.

Your site loads in under three seconds on a mobile connection.
Why it matters and how to fix it

Why it matters: Slow pages lose visitors before they see anything, and speed feeds into the page experience signals Google uses (Core Web Vitals).

How to fix it: Test a page at pagespeed.web.dev. The usual wins are compressing images, removing unused plugins and scripts, and using quality hosting.

Read more: Why Page Speed Matters for Australian Small Business Websites (And How to Fix It) · Core Web Vitals Explained: What Australian Small Business Owners Need to Know

Your site looks right on a phone, with no pinching, zooming or sideways scrolling.
Why it matters and how to fix it

Why it matters: Google indexes the mobile version of your site first, and most local searches happen on phones.

How to fix it: Open your site on a real phone and walk through every page. If anything is cut off or tiny, the layout needs to be rebuilt to be properly responsive.

Your images are compressed and sized for the screen, not full-size photos straight from a camera.
Why it matters and how to fix it

Why it matters: Oversized images are the most common reason small business sites are slow.

How to fix it: Resize photos to the size they display at and save them as WebP or optimised JPEG. Most modern site builders can do this automatically.

Read more: Image Optimisation for SEO: A Practical Guide for Australian Small Businesses

Buttons and links are big enough to tap easily with a thumb.
Why it matters and how to fix it

Why it matters: Tiny or crowded tap targets frustrate mobile visitors and cause accidental taps. WCAG 2.2 sets a minimum of 24 by 24 pixels.

How to fix it: Make buttons at least 44 pixels tall where you can, and leave space between links in menus and footers.

Your phone number is a tap-to-call link on mobile.
Why it matters and how to fix it

Why it matters: Many local customers want to call straight away, and every extra step costs you enquiries.

How to fix it: Make the number a link that starts with tel: and keep it in the header so it is visible on every page.

Findability & SEO

Being easy to find is what turns a good website into a source of new customers.

Every page has its own title and meta description that say what the page is about.
Why it matters and how to fix it

Why it matters: Titles and descriptions are what people read in search results, and they help Google understand each page.

How to fix it: Give each page a unique title of about 50 to 60 characters that includes what you do and where, and a clear description of about 150 characters.

Read more: What Is SEO? A Plain-English Guide for Australian Small Business Owners · How to Structure Your Website for Better SEO Results in Australia

You have a Google Business Profile, and your business name, address and phone number match your website.
Why it matters and how to fix it

Why it matters: For local searches and map results, your profile is often seen before your website is.

How to fix it: Claim and complete your profile, choose accurate categories, add photos, and keep your name, address and phone number identical everywhere they appear.

Read more: Google Business Profile: The Complete Guide for Australian Small Businesses in 2026 · Local SEO for Small Business: The Complete Australian Guide (2026)

Your pages appear in Google, and you have set up Google Search Console.
Why it matters and how to fix it

Why it matters: If Google has not indexed a page, nobody can find it by searching. Search Console shows what Google sees and flags problems.

How to fix it: Search for site:yourdomain.com.au in Google to see which pages are indexed, then verify your site in Google Search Console and submit your sitemap.

Read more: Google Search Console for Australian Small Business: A Practical Beginner's Guide

Each main service (and each location, if you serve more than one) has its own page with useful, original content.
Why it matters and how to fix it

Why it matters: People search for specific services. A dedicated page for each gives you something to rank for and something relevant to land on.

How to fix it: Write a page per core service covering what you do, who it is for and how to enquire. Avoid copying the same text between pages.

Read more: 5 Essential Pages Every Small Business Website Must Have · Long-Tail Keywords: The Secret Weapon for Australian Small Business SEO

Other trusted sites (directories, suppliers, local groups or media) link to yours.
Why it matters and how to fix it

Why it matters: Links from reputable sites are a signal of trust, and they also send you visitors directly.

How to fix it: List your business in reputable Australian directories, ask suppliers and partners to link to you, and publish useful content worth linking to.

Read more: Backlink Building for Australian Small Business: A Practical Guide to Earning Links That Matter · How Business Directory Listings Help Australian Small Businesses Get Found Online

Trust & conversion

Visitors decide in seconds whether you are credible and what to do next.

A new visitor can tell what you do and where you work within five seconds.
Why it matters and how to fix it

Why it matters: If it is not instantly clear, people leave to try another result.

How to fix it: Put a plain-English headline at the top that says what you do, who for and where, followed by one clear next step.

Read more: How to Write Website Copy That Actually Converts

Every page has a clear call to action, such as call, book or get a quote.
Why it matters and how to fix it

Why it matters: Visitors who are ready to act should not have to hunt for how.

How to fix it: Pick one primary action per page and make it a prominent button, repeated near the top and the bottom.

Read more: How to Design a Landing Page That Actually Converts Australian Visitors

Your phone number, email and service area are visible on every page.
Why it matters and how to fix it

Why it matters: Easy-to-find contact details signal that you are a real, reachable business.

How to fix it: Add your phone number and a contact button to the header, and repeat your details in the footer.

Read more: How to Build Trust Online: A Practical Guide for Australian Small Businesses

You show real reviews, testimonials or examples of your work.
Why it matters and how to fix it

Why it matters: Social proof is one of the strongest trust signals, especially for local services.

How to fix it: Add genuine customer quotes (with names where permitted), your Google reviews and photos of finished work. Never invent reviews.

Read more: How to Use Customer Testimonials to Grow Your Australian Small Business · How to Get More Google Reviews for Your Australian Small Business

Your contact form works, and you reply to enquiries within a day.
Why it matters and how to fix it

Why it matters: Broken forms and slow replies quietly lose you customers, and you would never know.

How to fix it: Submit your own form every month, check it reaches your inbox rather than spam, and set up an auto-reply so people know it was received.

Read more: How to Use Website Forms and CTAs to Get More Leads from Your Australian Small Business Website · How to Get More Leads From Your Website (Without Spending More on Ads)

Accessibility

An accessible site works for more people, including the roughly one in five Australians who live with disability, and tends to perform better in search too.

Text is easy to read, with strong contrast against the background and a comfortable size.
Why it matters and how to fix it

Why it matters: Low-contrast text is the most common accessibility failure, and it is hard for everyone to read in bright light.

How to fix it: Check your text colours with a contrast checker. Aim for at least 4.5:1 for normal text, and avoid light grey text on white.

Meaningful images have descriptive alt text.
Why it matters and how to fix it

Why it matters: Screen readers rely on alt text, and Google uses it to understand what an image shows.

How to fix it: Describe what the image shows or why it is there in a short sentence. Leave alt text empty only for purely decorative images.

You can use the whole site with only the keyboard (Tab, Enter and Esc) and always see where you are.
Why it matters and how to fix it

Why it matters: Many people cannot use a mouse, and a visible focus outline is a requirement of WCAG.

How to fix it: Press Tab through your pages. If you lose track of where you are, or cannot reach a menu or button, ask your developer to fix the focus styles and order.

Form fields have visible labels, and error messages say what went wrong and how to fix it.
Why it matters and how to fix it

Why it matters: Placeholder-only fields and vague errors stop people from completing enquiries.

How to fix it: Put a visible label above every field, mark required fields, and show a specific message next to the field that needs attention.

Each page has one main heading and a logical structure of subheadings.
Why it matters and how to fix it

Why it matters: Headings let screen reader users skip around a page, and they help search engines understand it.

How to fix it: Use one H1 per page that describes it, then H2s for sections and H3s inside them. Choose headings for structure, not for their size.

Security & upkeep

A site that quietly falls behind on updates, backups or accuracy costs you trust and, eventually, money.

Your site uses HTTPS (the padlock) on every page.
Why it matters and how to fix it

Why it matters: Browsers warn visitors about sites that are not secure, and HTTPS is a basic expectation.

How to fix it: Install an SSL certificate (most hosts include one) and redirect every http:// address to https://.

Read more: Website Security and SSL: What Australian Small Business Owners Need to Know

Your site is backed up automatically, and its software is kept up to date.
Why it matters and how to fix it

Why it matters: Out-of-date software is the main way small business sites get hacked, and backups are how you recover.

How to fix it: Ask your host or developer how often backups run, where they are stored and who applies updates. Test a restore at least once.

Read more: Website Maintenance for Australian Small Business: What You Need to Know

Analytics is installed and you look at it at least once a month.
Why it matters and how to fix it

Why it matters: Without data you are guessing which pages, searches and campaigns bring in enquiries.

How to fix it: Set up Google Analytics 4 and Search Console, decide what counts as a conversion (calls, forms, bookings) and review the numbers monthly.

Read more: Google Analytics 4 for Australian Small Business: What You Actually Need to Know · How to Use Website Analytics to Grow Your Small Business in Australia

Your privacy policy is published and easy to find.
Why it matters and how to fix it

Why it matters: A clear privacy policy builds trust and, depending on your business, may be a legal requirement. It is also expected if you use analytics or advertising tools.

How to fix it: Publish a plain-language privacy policy covering the information you collect (forms, cookies, analytics) and how people can contact you about it. Check your own obligations with a professional.

Nothing on the site is out of date: prices, opening hours, team, offers or the copyright year.
Why it matters and how to fix it

Why it matters: Stale details make visitors wonder whether you are still operating.

How to fix it: Do a quarterly sweep of every page for outdated prices, hours, staff, offers and years.

Unanswered items count as “Not sure”. Your answers stay in your browser.

What the health check covers

A website that wins customers does five jobs well. The check scores each one, then rolls them into a single number so you can see at a glance where you stand.

  • Speed & mobile (5 questions): Most visitors arrive on a phone, and slow or awkward sites lose them quickly.
  • Findability & SEO (5 questions): Being easy to find is what turns a good website into a source of new customers.
  • Trust & conversion (5 questions): Visitors decide in seconds whether you are credible and what to do next.
  • Accessibility (5 questions): An accessible site works for more people, including the roughly one in five Australians who live with disability, and tends to perform better in search too.
  • Security & upkeep (5 questions): A site that quietly falls behind on updates, backups or accuracy costs you trust and, eventually, money.

Each question is weighted by how much it tends to affect enquiries. A slow mobile site or a broken contact form costs you far more than an out-of-date copyright year, so those items carry more points.

A self-assessment, not an audit

The check works from your answers. To confirm what you find, test your pages with the free tools below, or ask us to look at your site with you.

Free tools to test your site

These are the tools we reach for first. They are free, and most take under a minute.

  • PageSpeed Insights: Speed and Core Web Vitals for any page, on mobile and desktop.
  • Google Search Console: Which of your pages Google has indexed, what people search to find you, and any problems it has found.
  • Lighthouse (in Chrome): Performance, accessibility, SEO and best-practice checks built into Chrome DevTools.
  • WAVE: Highlights accessibility problems directly on the page, such as missing alt text and low contrast.
  • axe DevTools: A browser extension that finds common accessibility issues and explains how to fix them.
  • Rich Results Test: Checks whether your structured data (schema markup) is valid.
  • Qualys SSL Labs: Grades how well your HTTPS and certificate are configured.

Keep learning

Questions

About the health check

How accurate is the website health check?
It is a self-assessment, so it is only as accurate as your answers. It highlights the most common problems on small business websites and tells you what to do about each one, but it does not crawl or test your site. For a technical audit, use the free tools listed on this page alongside it.
What is a good score?
A score of 85 or more means your site has strong foundations. Between 65 and 84 is solid but leaking some enquiries. Between 40 and 64 means several important basics are missing, and below 40 usually means the site is losing more customers than it wins. The fix list orders problems by impact so you know where to start.
Does the health check store my answers?
No. Everything runs in your browser. We do not see or store your answers, and you do not need to give an email address to see your results.
How often should I check my website?
Run it every quarter, and again after any redesign or major change. Most of the items, such as testing your contact form and checking for out-of-date details, take only a few minutes.
What should I fix first?
Start with the highest-impact items: a fast, mobile-friendly site, a clear message and call to action, a working contact form, and HTTPS. The results page sorts your fixes so the items with the biggest effect on enquiries come first.

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